Question 1

What makes proptech ads stand out in a traditional industry?

Accepted Answer

Showing old way vs. new way. '37 showings, 3 offers, 2 months' vs. '4 showings, 3 offers, 11 days.' Real estate is ripe for disruption stories with concrete numbers.

Question 2

Should real estate tech ads target agents or brokerages?

Accepted Answer

Brokerages for enterprise tools, individual agents for consumer-facing platforms. Agents are more emotional buyers. Show them winning more listings.

Question 3

What's the best platform for real estate ads?

Accepted Answer

Facebook for consumer-facing (home buyers). LinkedIn for B2B proptech (tools for agents). Google for intent-based searches. Match the platform to your buyer.

Question 4

How do you advertise in a rate-sensitive market?

Accepted Answer

Acknowledge reality. 'In a tough market, the right tools matter more' beats pretending rates don't exist. Your audience respects honesty over optimism.

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