Facebook Ad Specifications
Recommended sizes, formats, and character limits
Image Specs
Feed
Ratio
1:1 or 4:5
Size
1080x1080 or 1080x1350
4:5 gets more mobile real estate
Stories
Ratio
9:16
Size
1080x1920
Full-screen vertical
Reels
Ratio
9:16
Size
1080x1920
Vertical video format
Video Specs
Feed
Ratio
1:1, 4:5, 16:9
Duration
1s - 241min
15 seconds recommended
Stories
Ratio
9:16
Duration
1-120s
15s per story card
Reels
Ratio
9:16
Duration
15-90s
Short-form vertical
Text Limits
Primary Text
Recommended
125chars
Maximum
500
Headline
Recommended
40chars
Maximum
255
Description
Recommended
30chars
Maximum
125
Facebook Ad Mockup Best Practices
Design for mobile first
Over 98% of Facebook users access the platform via mobile. Use the 4:5 aspect ratio for Feed to maximize screen real estate on phones.
Assume sound is off
85% of Facebook videos are watched without sound. Add captions or text overlays to convey your message visually.
Capture attention in 3 seconds
Users scroll quickly. Your ad needs to hook viewers in the first 3 seconds or they will scroll past.
Use contrasting colors
Facebook's interface is predominantly blue and white. Use warm colors like orange, red, or yellow to stand out in the feed.
Facebook Ad Mockup FAQ
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