What are the recommended LinkedIn ad image sizes?

For Sponsored Content, use 1200x627 (1.91:1 landscape) or 1080x1080 (1:1 square). Square gets more feed visibility.

How much text should LinkedIn ad mockups have?

Keep intro text under 150 characters for full visibility. Headlines work best under 70 characters.

What makes LinkedIn ads different from Facebook?

LinkedIn is B2B-focused. Ads should emphasize business value and ROI. LinkedIn's strength is targeting by job title, company size, and industry.

Should I use video on LinkedIn?

Yes, LinkedIn video ads get 5x higher engagement. Keep videos 15-30 seconds and include captions.

What targeting options does LinkedIn offer?

LinkedIn offers unique B2B targeting including job title, seniority, company size, industry, skills, and company followers. You can also upload account lists for ABM campaigns.

How much do LinkedIn ads cost compared to Facebook?

LinkedIn ads typically have higher CPCs ($5-15) compared to Facebook ($1-3), but often deliver higher-quality B2B leads. The higher cost is offset by more precise professional targeting.

Previewing onLinkedIn

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LinkedIn Ad Mockup Generator

Free LinkedIn ad mockup generator. Preview sponsored content ads in realistic feed mockups. Desktop and mobile views. No signup required.

Also create mockups for: Facebook Instagram

LinkedIn Ad Specifications

Recommended sizes, formats, and character limits

Image Specs

Feed

Ratio

1.91:1 or 1:1

Size

1200x627 or 1080x1080

Landscape or square

Video Specs

Feed

Ratio

1:1, 16:9, 9:16

Duration

3s - 30min

15-30s recommended

Text Limits

Intro Text

Recommended

150chars

Maximum

600

Headline

Recommended

70chars

Maximum

200

LinkedIn Ad Mockup Best Practices

Speak to professional goals

LinkedIn users are in a business mindset. Focus on career advancement, productivity, and business outcomes rather than personal benefits.

Use data and statistics

B2B audiences respond well to data-driven content. Include relevant statistics, benchmarks, or ROI figures in your ad copy.

Feature thought leadership

Position your brand as an industry expert. Ads promoting whitepapers, webinars, or industry reports perform exceptionally well.

Leverage company page

Sponsored Content appears from your company page. Ensure your page is complete with logo, cover image, and recent organic posts.

LinkedIn Ad Mockup FAQ

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