Instagram Ad Safe Zones
Check Instagram Feed, Stories and Reels against the published guide and clearly labelled layout buffers.
Updated 10 September 2026 · v2026-09-10
AdKit layout buffer
These margins are AdKit layout buffers, not official platform measurements. Check your selected placement before publishing.
Source and placement specificationsRun ads straight from your AI agent. AdKit connects Claude, ChatGPT and more to your ad accounts.
Learn moreDownload Instagram Safe Zone Templates & Overlays
Download individual PNG overlays or the full ZIP for each placement.
Version 2026-09-10. Unzip the download, then drag the SVGs into Figma or upload the transparent PNGs to Canva. Match the canvas dimensions and place the overlay edge to edge. Hide the overlay before exporting your ad.
Or download individual overlays (PNG):
Instagram Safe Zone Specs
| Placement | Canvas Size | Top reserve | Bottom reserve | Side reserves |
|---|---|---|---|---|
| Feed Square | 1080 × 1080px | 108px | 108px | L 108px / R 108px |
| Feed Portrait | 1080 × 1350px | 135px | 135px | L 108px / R 108px |
| Feed Landscape | 1080 × 608px | 61.23px | 61.23px | L 80px / R 80px |
| Story | 1080 × 1920px | 268.8px | 672px | L 64.8px / R 64.8px |
| Reels | 1080 × 1920px | 268.8px | 672px | L 64.8px / R 64.8px; right 226.8px below y=1152px |
Updated 10 September 2026. Measurements match the downloadable overlays; official guidance and estimated buffers are distinguished above. Instagram Ad Specs. Specs may change as platforms update their UI.
Instagram Reel Safe Zone: What Gets Covered
Coverage and measurement basis
Instagram Stories follow the placement guide: 14% top, 35% bottom and 6% sides. Reels retain the deeper lower-right exclusion from Meta’s shared diagram. Reels ads with disclaimers need the full bottom 40% clear. Feed overlays are AdKit layout buffers.
Preview Your Instagram Ad in Context
See how your ad looks in the Instagram feed
Use the checker for spacing and Ad Preview for a mockup. Check the final placement in the platform’s Ads Manager before publishing.