Snapchat Ad Safe Zones

Check Single Image or Video ads against Snap’s top and bottom guidance, with an added side buffer.

Updated 10 September 2026 · v2026-09-10

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Official guide + AdKit side buffer

Snap specifies 150px top and 330px bottom for Single Image or Video ads. The 60px side buffers are AdKit estimates. Dynamic CTAs can vary; use the Safe Zone toggle in Ads Manager.

Source and placement specifications

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Download Snapchat Safe Zone Templates & Overlays

Download individual PNG overlays or the full ZIP for each placement.

Version 2026-09-10. Unzip the download, then drag the SVGs into Figma or upload the transparent PNGs to Canva. Match the canvas dimensions and place the overlay edge to edge. Hide the overlay before exporting your ad.

Or download individual overlays (PNG):

Snapchat Safe Zone Specs

PlacementCanvas SizeTop reserveBottom reserveSide reserves
Single Image / Video1080 × 1920px150px330pxL 60px / R 60px

Updated 10 September 2026. Measurements match the downloadable overlays; official guidance and estimated buffers are distinguished above. Snapchat Ad Specs. Specs may change as platforms update their UI.

Snapchat's Swipe-Up Zone: What Gets Hidden

Coverage and measurement basis

Snap’s Single Image or Video guidance reserves 150px at the top and 330px at the bottom. The 60px side buffers are an AdKit addition. Dynamic CTAs can change by impression and are not shown in Ads Preview; use the Safe Zone toggle in Ads Manager.

Frequently Asked Questions