Meta Ads Safe Zones
Choose the individual Facebook or Instagram placement. Use Universal when one creative must cover multiple placements.
Updated 10 September 2026 · v2026-09-10
AdKit layout buffer
These margins are AdKit layout buffers, not official platform measurements. Check your selected placement before publishing.
Source and placement specificationsRun ads straight from your AI agent. AdKit connects Claude, ChatGPT and more to your ad accounts.
Learn moreDownload Meta Ads Safe Zone Templates & Overlays
Download individual PNG overlays or the full ZIP for each placement.
Version 2026-09-10. Unzip the download, then drag the SVGs into Figma or upload the transparent PNGs to Canva. Match the canvas dimensions and place the overlay edge to edge. Hide the overlay before exporting your ad.
Or download individual overlays (PNG):
Meta Ads Safe Zone Specs
| Placement | Canvas Size | Top reserve | Bottom reserve | Side reserves |
|---|---|---|---|---|
| Feed Square | 1080 × 1080px | 108px | 108px | L 108px / R 108px |
| Feed Portrait | 1080 × 1350px | 135px | 135px | L 108px / R 108px |
| Feed Landscape | 1080 × 608px | 61.23px | 61.23px | L 80px / R 80px |
| Story · Facebook video | 1080 × 1920px | 268.8px | 384px | L 0px / R 0px |
| Story · Instagram / Facebook image | 1080 × 1920px | 268.8px | 672px | L 64.8px / R 64.8px |
| Reels | 1080 × 1920px | 268.8px | 672px | L 64.8px / R 64.8px; right 226.8px below y=1152px |
Updated 10 September 2026. Measurements match the downloadable overlays; official guidance and estimated buffers are distinguished above. Meta Ads Ad Specs. Specs may change as platforms update their UI.
What Meta's UI Overlaps on Your Ad
Coverage and measurement basis
Choose the Stories guide for your placement: Facebook Stories video reserves 14% top and 20% bottom. Instagram Stories and Facebook Stories images reserve 14% top, 35% bottom and 6% sides. Reels retain their deeper lower-right exclusion. Use Universal for one creative across the listed platforms. Reels ads with disclaimers need the full bottom 40% clear.
Preview Your Meta Ads Ad in Context
See how your ad looks in the Meta Ads feed
Use the checker for spacing and Ad Preview for a mockup. Check the final placement in the platform’s Ads Manager before publishing.